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Read or re-read our feature in the Danish magazine, Alt for damerne

Read or re-read our feature in the Danish magazine, Alt for damerne

Meet InuaCare

InuaCare aims to bring new ingredients to the beauty industry and bring attention to Greenlandic ingredients in skincare. InuaCare offers a transparent approach to beauty, where they handpick their own ingredients from the pure Greenlandic nature. They produce their own plant extracts, ensuring full control from plant to product.
From kitchen production to Greenlandic export adventure
InuaCare was created in Greenland by Anne Mette Koustrup and Pipaluk Nielsen because they were not satisfied with the effects of the products they imported to their hair salon and skincare clinic. Anne Mette, who is a trained laboratory technician, started creating her own skincare using the fantastic ingredients that could be handpicked from the pure Greenlandic nature. One of the ingredients is Greenlandic Labrador Tea, which is an Arctic powerhouse.
"Greenlandic Labrador Tea is an amazing ingredient. It is an effective antioxidant that helps fight free radicals, thereby smoothing out fine lines and signs of aging. It is rich in ursolic acid, which protects skin elasticity," says Anne Mette Koustrup.
Skincare from the pure Greenlandic nature
It surprises many that there is a lot of plants that grows in Greenland because of the enormous amounts of ice and snow and the generally harsh climate. Therefore, only the most resilient plants can survive in Greenland and end up in InuaCare's skincare. InuaCare's skincare is created from a unique combination of their own plant extracts, active ingredients, and nourishing organic oils. InuaCare has just launched in the Danish market with their first 12 products, including their Salik Cleansing Gel, Avi Facial Mist, Iluliaq Facial Peel Mask, Tupaarnat Facial Moisturizer, and Qajaasat Facial Cream.
Nominated for a Danish Beauty Award
InuaCare's first product, Asiaq Extra-Care Balm, has recently been nominated for a Danish Beauty Award in the category "Årets Care & Protect Pris".
"We are extremely proud to be nominated with this product, because it is the first product we have ever developed. The product helps a lot of people with various skin challenges. Asiaq is a rich, nourishing balm without added water filled with 4 different Greenlandic ingredients including Juniper, Greenlandic Post, Beeswax, and Thyme combined with Shea Butter and Honey, which have a protective and healing effect. We have many customers who experience that Asiaq is effective against psoriasis and dry and damaged skin," says Anne Mette Koustrup.
You can shop for Asiaq Extra-Care Balm and InuaCare's other lovely products at selected retailers and at www.inuacare.com
5 sustainable facts about InuaCare

The Greenlandic skincare brand InuaCare strives to respect and protect nature. Their products are:

Free from synthetic perfume
Bottles made of 100% recycled plastic
Responsibly handpicked ingredients
Contains 71-99% natural ingredients
Boxes made of 100% recycled fibers

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